VeriSign SSL Case Studies

Opodo uses VeriSign to inspire consumer confidence and develop a reliable brand

Opodo is the first truly Pan-European travel service created to address the real needs of today's traveller. Yet at the company's inception, the Internet was still viewed in a somewhat sceptical way. So overcoming consumer fear of online purchasing as well as building a strong feeling of trust were integral to the mission of the Opodo brand.

Trust online is vital, and we really wanted to reassure our customers and demonstrate our commitment by securing their data. When we were in the process of assessing the way our customers visited our sites across Europe, we decided to run an experiment on the UK site. We posted the VeriSign Secured Seal on the payment pages and found that completed sales rose by approximately 10% in comparison to the previous week's results. We immediately realised the impact that the trust factor can have on shopping basket abandonment rates and we have since published the VeriSign Seal on all the payment pages across our network of European sites.

Warren Jonas,
Head of Service Management,
Opodo

Industry

Online Travel

Challenges

Safeguard personal and sensitive financial information
Demonstrate security consciousness and prove Web site authenticity

Solution

Results

10% uplift in completed sales after posting the VeriSign Secured Seal
Reduction in overall spend on certificates and time required to manage them