What the Norton™ Secured Seal Means

Symantec seals are viewed up to 650 million times a day on more than 100,000 Web sites in 165 countries and in search results on enabled browsers as well as partner shopping sites and product review pages. When Web site visitors see the Norton Secured Seal, they are less likely to abandon a transaction and more likely to do business with you.

Customers Know and Trust the Norton Secured Seal

Concerns about identity theft and fraud online leave customers looking for assurance that a Web site is trustworthy. They need confidence to follow a link, click on a site or provide personal information such as account details or payment information. The Norton Secured seal is the most trusted mark on the Internet today.

• 86% of online shoppers recognise the Norton seal when shopping or transacting online.
• 11% said they would not purchase on sites not displaying the Norton seal

(Symantec Brand Tracking Research, 2009)

Symantec™ Safe Site and Norton™ Secured Seal

While the Norton™ Secured Seal shows that a site is secured by our premium SSL service and authenticated by the high standards of Symantec, Symantec Safe Site includes more information in more places. Now the seal appears next to your link in search results on enabled browsers and Symantec partner Web sites. The seal also means that your site has passed a daily scan for malicious code.

Why Authentication Matters

There are many scam artists and fraudsters who take advantage of the Internet to collect personal information by appearing to be a trusted Web site. One tactic is to secure a fake site with an SSL certificate from a Certificate Authority with a low standard for authentication. Symantec SSL combines encryption to protect your information during transmission with a proven, rigorous process for authenticating identities and confirming their right to use a Web site domain. When Symantec Safe Site is present, your customers can rest assured that the Web site belongs to a genuine, verified individual or organisation.

How a Daily Malware Scan Protects Everyone

Hackers exploit security weaknesses on your server to gain access to your Web site and install malicious code. They use your Web site to spread viruses, hijack computers and steal sensitive data such as credit card numbers or other personal information. A daily Web site malware scan of your public pages helps mitigate the risk of being attacked, of becoming blacklisted by search engines, and reduces the risk of infecting your customers' computers when they browse your Web site.

Click on the Tick

When you click Symantec Safe Site, you see the exact information provided to and verified by Symantec. The verification page includes the owner's name, town, state, country, and the status of the most recent malware scan.